2nd PUBLIC COMMUNICATIONS SUMMIT 2012
Tanggal
27-28 Juni 2012
Jam Pelaksanaan
08.30 – 17.00 WIB
Tempat
Hotel Gran Melia Jakarta
Pembicara / Fasilitator
- AHMAD FUAD AFDHAL (Pakar Komunikasi)
- ALWIN SYAH LUBIS (CEO, PT. ANTAM, Tbk)
- INDIRA ABIDIN (Managing Director, Fortune PR)
- MOCHAMMAD HARUN (V.P. Corp. Comm., PT PERTAMINA, Tbk)
- MARIA D. DWIANTO (Head of Corp. Comm., PT. UNILEVER, Tbk)
- EDDY KURNIA (Head of Corp. Comm., PT TELKOM, Tbk)
- RIADI SUGIHTANI ( Marketing Direktur, Huawei Device Indonesia)
- HENGKY PRIHATNA (Indonesia Country Consultant Google)
- SILIH AGUNG WASESA (Marketing PR Consultant)
- RICARDO INDRA (Head of Corporate Communications, PT. TELKOMSEL, Tbk)
- BOB JULIUS ONGGO (Pakar Digital & Media Online)
- HANDITO HADI JUWONO (President Director, Arrbey Indonesia)
- ANANG RIZKANI NOOR (Konsultan Senior, Marketing Communications)
Harga
Rp. 3.500.000,- Perpeserta
Materi
Hari Pertama~Rabu, 27 Juni 2012
Keynote Presentation
“THE COMMUNICATION CORPORATE CHANGE IN COMPETITIVE ERA”
Speaker :Ahmad Fuad Afdhal (Pakar Komunikasi)
Panel Session I
Theme : STRATEGIC PUBLIC COMMUNIATIONS
- Corporate Social Responsibility : Cara mudah mengimplementasikan program CSR yang efektif dalam perusahaan (studi kasus).
- Public Relations dalam membangun dan menyampaikan pesan serta tujuan perusahaan
- Strategi membangun Positive Image perusahaan untuk menciptakan dan meningkatkan public trust
Speaker:
- Alwin Syah Lubis (CEO, PT. ANTAM, Tbk)
- Indira Abidin (Managing Director, FORTUNE PR)
- Mochammad Harun (V.P. Corporate Communication PERTAMINA, Tbk.)
Panel Session II
Theme: REPUTATION and INVESTOR RELATIONS
- Membangun Reputasi Perusahaan: Isu, Tantangan dan Strategi
- Strategi komunikasi yang efektif dengan Investor dalam meningkatkan kepercayaan dan loyalitas publik
Speaker:
- Maria D. Dwianto (Head of Corporate Communications, PT. UNILEVER, Tbk)
- Eddy Kurnia (Head of Corporate Communications TELKOM, Tbk)
Sesi I ~ Closing
THE BUILDINTEGRATED PUBLIC COMMUNICATIONS STRATEGIES
Speaker: Riadi Sugihtani (Marketing Direktur, Huawei Device Indonesia)
Kamis, 28 Juni 2012
Keynote Presentation
CEO MAXIMIZE YOUR CORPORATE COMMUNICATIONS WITH SOCIAL MEDIA
Speaker : Hengky Prihatna (Indonesia Country Consultant Google)
Panel Session III
Theme : CRISIS and ISSUE COMMUNICATIONS
Speaker:
- Ricardo Indra (Head of Corporate Communications, Telkomsel)
- Silih Agung Wasesa (Marketing PR Consultant)
Panel Session IV
Theme:
MARKETING COMMUNICATIONS STRATEGIES FOR POSITIVE CORPORATE IMAGE
- Marketing Public Relation Strategies
- Social Media Campaign dalam membangun Positive Image
- Strategi membangun Brand Equity di Era yang Kompetitif
Speaker:
- Bob Julius Onggo (Pakar Digital dan Media Online)
- Handito H. Juwono (President Director, Arrbey Indonesia)
Sesi II ~ Closing
BUILDING MEDIA RELATIONSHIP AND EFFECTIVE COMMUNICATION STRATEGIES
Speakers : Anang Rizkani Noor (Konsultant Senior, Marketing Communications)
Wajib diikuti oleh
Summit ini dirancang bagi para eksekutif, direktur dan manajer yang bertanggung jawab dalam bidang berikut:
- Corporate Communications
- Public Relations
- Media Relations
- Investor Relations
- Community Relations
- Internal Communications
- Marketing
- Product/Brand Management
- Promotions & Advertising
- Public policy
- Public Diplomacy
- Public Affairs
Program ini juga menarik untuk:
• Para PR Agency
• Konsultan
• Biro Iklan
• Dan mereka yang tertarik dengan dunia Public Communications
