Advance Product Management Workshop
Tanggal
10-12 Mei 2010
Jam Pelaksanaan
09.30 s/d 17.00
Tempat
Hotel Harris
Pembicara / Fasilitator
Tim Instruktur
Profile pembicara dikirim via email
Harga
Rp. 4.500.000,-/person
Materi
- Segmentation, Targeting, Differentiation
- Positioning – The Battle of Customer Mind
- Vision, Mission, Strategic & Portfolio Management
- Marketing Strategy
- Brand Building Strategy
- Blue Ocean Strategy
- Marketing in Crisis
- Marketing Warfare
- Integrated Marketing Communication
- Financial aspect on Product Management
- Profit & Loss Statement
- Balance sheet
- ROMI (Return On Marketing Investment)
Wajib diikuti oleh
Product Manager
Group Product Manager
Marketing Manager
