Brand Management In Marketing
Tanggal
18-19 Juni 2014
14-15 Juli 2014
20-21 Agustus 2014
08-09 September 2014
08-09 Oktober 2014
10-11 November 2014
08-09 Desember 2014
Pukul
09.00-16.00 WIB
Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian
Pembicara / Fasilitator :
Glenn J. Sompie, SE. MM. MA.
Investasi
Rp. 4.000.000,-/ orang
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir
Manfaat Training:
- Memahami konsep dan implementasi brand management
- Mampu mendesain brand yang sukses
- Mampu mengaudit dan mengevaluasi brand
- Mampu melakukan perencanaan media untuk brand equity
- Mampu melakukan perencanaan promosi untuk brand development
Materi :
- Concept Marketing and Brand Management
- What is brand management
- The primary responsibilities of brand managers
- Trends in brand management
- The benefits strong brands deliver to organizations
- The Brand Management
- The Brand Management Process
- Element of Brand loyalty
- Steps to helps brands connect emotionally to their customers:
- Develop success (re)position a brand
- Create and manage a strong brand identity
- Develop a brand identity system and standards
- Develop a powerful brand tagline
- Publicity and word-of-mouth marketing to a brand’s advantage
- Using blogs and other social media to build brands
- Develop a strong brand marketing plan:
- Marketing tools and techniques
- Use internal communication, education and training and organization design to align the organization in
- Support of the brand
- Develop a brand building organization and transform employees into enthusiastic brand champions
- Conducting Brand audit and brand equity
- Measurement of the asset value of a brand
- Managing brand using point-of-sale (POS) data in managing brands
- Qualitative and quantitative brand research methodologies and approaches
Target Peserta :
Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.
