Daftar SegeraJadwal Training Lengkap 2018
Jadwal Training Pelatihan :

Brand Management In Marketing

Brand Management In Marketing

Tanggal
18-19 Juni 2014
14-15 Juli 2014
20-21 Agustus 2014
08-09 September 2014
08-09 Oktober 2014
10-11 November 2014
08-09 Desember 2014

Pukul
09.00-16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Pembicara / Fasilitator :
Glenn J. Sompie, SE. MM. MA.

Investasi
Rp. 4.000.000,-/ orang
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

Manfaat Training:

  • Memahami konsep dan implementasi brand management
  • Mampu mendesain brand yang sukses
  • Mampu mengaudit dan mengevaluasi brand
  • Mampu melakukan perencanaan media untuk brand equity
  • Mampu melakukan perencanaan promosi untuk brand development

Materi :

  1. Concept Marketing and Brand Management
    • What is brand management
    • The primary responsibilities of brand managers
    • Trends in brand management
    • The benefits strong brands deliver to organizations
  2. The Brand Management
    • The Brand Management Process
    • Element of Brand loyalty
  3. Steps to helps brands connect emotionally to their customers:
    • Develop success (re)position a brand
    • Create and manage a strong brand identity
    • Develop a brand identity system and standards
    • Develop a powerful brand tagline
    • Publicity and word-of-mouth marketing to a brand’s advantage
    • Using blogs and other social media to build brands
  4. Develop a strong brand marketing plan:
    • Marketing tools and techniques
    • Use internal communication, education and training and organization design to align the organization in
  5. Support of the brand
    • Develop a brand building organization and transform employees into enthusiastic brand champions
  6.     Conducting Brand audit and brand equity
  7.     Measurement of the asset value of a brand
  8.     Managing brand using point-of-sale (POS) data in managing brands
  9.     Qualitative and quantitative brand research methodologies and approaches

Target Peserta :
Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

Registrasi Tidak Mengikat
  1. Judul Training di atas bisa dijadikan sebagai topik INHOUSE TRAINING. Jika Anda membutuhkan bantuan free konsultasi bisa hubungi 0851-0197-2488/ 0899-812-1246
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