Brand Marketing Strategy (JAKARTA)

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Brand Marketing Strategy (JAKARTA)

Tanggal
05-06 Desember 2016
11-12 Januari 2017
15-16 Februari 2017
23-24 Maret 2017
17-18 April 2017
29-30 Mei 2017
27-28 Juni 2017
17-18 Juli 2017
30-31 Agustus 2017
20-21 September 2017
23-24 Oktober 2017
16-17 November 2017
18-19 Desember 2017

Jam Pelaksanaan :
09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Pembicara / Fasilitator (Alternatif):

  • Glenn J Sompie, SE. MM. MA
  • Johnson Alvonco, Ph.D

Fee Training (Jakarta):
Rp. 4.950.000,-/ orang
Rp. 5.500.000,-/ orang (Tahun 2017)
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

Manfaat Training:

  • Memahami konsep dan implementasi brand management
  • Mampu mendesain brand yang sukses
  • Mampu mengaudit dan mengevaluasi brand
  • Mampu melakukan perencanaan media untuk brand equity
  • Mampu melakukan perencanaan promosi untuk brand development

Materi :

  • Concept Marketing and Brand Management
    • What is brand management
    • The primary responsibilities of brand managers
    • Trends in brand management
    • The benefits strong brands deliver to organizations
  • The Brand Management
    • The Brand Management Process
    • Element of Brand loyalty
  • Steps to helps brands connect emotionally to their customers:
    • Develop success (re)position a brand
    • Create and manage a strong brand identity
    • Develop a brand identity system and standards
    • Develop a powerful brand tagline
    • Publicity and word-of-mouth marketing to a brand’s advantage
    • Using blogs and other social media to build brands
  • Develop a strong brand marketing plan:
    • Marketing tools and techniques
    • Use internal communication, education and training and organization design to align the organization in support of the brand
    • Develop a brand building organization and transform employees into enthusiastic brand champions
  • Conducting Brand audit and brand equity
  • Measurement of the asset value of a brand
  • Managing brand using point-of-sale (POS) data in managing brands
  • Qualitative and quantitative brand research methodologies and approaches
Jadwal Pelatihan dan Seminar Lainnya :
Training Skills For The Beginning Auditors (JAKARTA)

Target Peserta :
Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

Registrasi Tidak Mengikat
  1. Judul Training di atas bisa dijadikan sebagai topik INHOUSE TRAINING. Jika Anda membutuhkan bantuan free konsultasi bisa hubungi 0851 0197 2488/ 08998121246
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