Consumer Behavior Building Marketing Strategy
Tanggal
13-14 Mei 2014
Waktu Pelaksanaan
09.00 – 17.00 WIB
Tempat
Epicentrum Walk Office Suite
Investasi
Rp. 3.500.000 / orang atau Rp. 6.800.000 / 2 orang
Sudah termasuk Coffe Break 2x, Makan siang, Seminar Kit, Sertifikat
Instruktur Training
Oten Prabowo
Education
– MBA – Monash University
– Mechanical Engineer – Bandung, Institute of Technology.
Professional Experience
Graduate University – Universitas Tarumanegara ( 2006 – now )
Lecturer
- Lecturer in Strategic Management , Strategic Marketing, Marketing Management, Entrepreneurship, Customer Behavior.
- Tutorial – Marketing Principles in MBA Program with lecturer from The University of Western Australia.
PT. Komunikasi Mitra Telesarana ( 2000 – now ) Director - Develop SCADA system (Monitoring and Control System) with Wonderware program together with partners to many factory.
- Develop the Corporate Channel and E Commerce Channel with products: hand phone,PDA, Computer, PABX system and other telecommunication’s products.
- Develop the partners for joining the business between telecommunication’s products.
- Develop Business Process Consultant together with partners.
LATAR BELAKANG
Consumer Behavior membangun Strategic Marketing dengan ilmu yang efektif agar dapat memuaskan kebutuhan dan dampak prosesnya ke pelanggan (Consumer) dan society.
SASARAN PROGRAM
Program ini dirancang agar para peserta dapat :
- Memahami The Nature Of Consumer Behavior
- Memahami External Influence
- Memahami Internal Influence
- Memahami Self Concept and Life Style
- Memahami Consumer Decision Process and Problem Recognition
- Memahami Organizational Buyer Behavior
- Memahami aplikasi Consumer Behavior dalam kegiatan Strategic Marketing
MATERI PROGRAM
1. Memahami The Nature Of Consumer Behavior
Memahami hubungan antara Consumer Behavior dengan dengan Marketing Strategy dan komponen Marketing yang lain
2. Memahami External Influence
Memahami komponennya yang terdiri dari Culture, Subculture, Demographics, Social Status, Reference Groups, Family.
3. Memahami Internal Influence
Memahami omponennya yang terdiri dari Perceptions, Learning, Memory, Motives, Personality, Emotional dan Attitudes.
4. Memahami Self Concept and Life Style
Memahami komponennya berikut Situational influences
5. Memahami Consumer Decision Process and Problem Recognition
Memahami komponennya yang terdiri dari Situations, Problem Recognition, Information Search, Alternative Evaluations & Selections, Outlet Selections & Purchase and Postpurchase Process
6. Memahami Organizational Buyer Behavior
Memahami komponennya dalam Organizational Purchase Process, Purchase Situations, Organizational Culture, External & Internal Factors influencing Organizational Cultures
7. Aplikasi Consumer Behavior dalam kegiatan Strategic Marketing
METODE PELATIHAN
• Penyampaian konsep
• Diskusi kelompok dan pleno
• Latihan
• Studi kasus
