Corporate Communications For Corporate Secretary

OBJECTIVE
In order to project a positive image of the company, we need to provide the right information to the right people. For most company, the right people include the employees, customers, shareholders, the local community as well as mass media, both printed and electronic media. To reach these audiences, we need to target our message and select an appropriate media. Ask ourselves, who do you want to know about a particular program or event and where do they get their information?

This course focuses on the media as primary means of communication, but there are many other ways to reach the audiences we identify how to publish a regular employee newsletter external magazine, sponsor a fund, raising event for a local charity and invite our customer to participate on event. If you consider corporate communications or PR as an integral part of doing business every company – from a small company to big company – has the potential to see a return on investment, and this comprehensive course will show you how.

PROGRAM OUTLINE