How to Communicate Your Corporate Social Responsibility Commitments
Tanggal
16-17 Febuari 2010
Jam Pelaksanaan
09.00 – 17.00 wib
Tempat
Estubizi Business Center, Setiabudi Building
Pembicara / Fasilitator
Dharmawan Reksodiputro/Ummu Azizah
Harga
Registration before 1 Februari 2010, only Rp. 2.000.000
Normal fare Rp. 2.500.000 (incl. handout, lunch, coffee break, certificate, free consultation)
Overview
Many companies struggle with how to communicate their CSR activities to different stakeholders. How do you create an authentic communications message around your CSR commitments? We will present CSR communications trends, the business case for communicating CSR activities, and a methodology for developing a strategic CSR communications plan.
This is a one of a kind workshop that will give you the insights, tools and strategies you need to build and grow your CSR program.
Join this training that will answer your questions about developing an effective CSR communications strategy to reach different types of stakeholders
Outline
- Trends in stakeholder expectations regarding CSR communications
- Developments in corporate CSR communications
- Creating a solid CSR information base – a CSR report
- Determining the right focus for your company’s CSR communications
- Developing an integrated CSR communications strategy
- Creating overarching CSR messages
- Developing appropriate vehicles to reach different stakeholders
- Using creative to bring CSR issues to life
Learning Outcomes
- To increase the awareness of socially responsible investing (SRI) in the company.
- To increase sensitive shareholders’ awareness of the company’s socially responsible behavior to attract investment
- To communicate the tangible advantages of the company’s CSR strategy.
Wajib diikuti oleh
Community Relations, Corporate Communications ,Corporate Social Responsibility ,Employee Communications ,Financial/Investor Relations , Human Resources , Interactive PR , Investor Relations , Marketing Communications , Marketing , Media Relations , New media , Philanthropy , PR Firms , Public Relations , Public Affairs Research
