Integrated Sales & Marketing Communication
Tanggal
11-12 September 2014
16-17 Oktober 2014
12-13 November 2014
11-12 Desember 2014
Pukul
09.00-16.00 WIB
Tempat
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian
Pembicara / Fasilitator :
Glenn J. Sompie, SE. MM. MA.
Investasi
Rp. 4.000.000,-/ orang
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir
Manfaat Training:
- Memahami konsep Integrated Marketing Communication (IMC)
- Mampu mendesain IMC
- Mampu Menerapkan IMC
Materi :
- Integrated Marketing Communication (IMC)
- Pengertian IMC: Marketing Conventional versus Integrated Marketing
- Segmenting: Mengapa dan Bagaimana Grouping Customers dan Prospect
- Membuat Matrix Segmenting
- Targeting: Bagaimana menentukan sasaran
- Positioning dimulai dari manajemen Product
- Menentukan STP (Segmenting Targeting Positioning) produk-oproduk peserta pelatihan
- Menentukan Branding Product, Target Customers, Benefits, Pricing Policy dan Value Proposition
- Strategy Branding
- Dari Brand Perception hinggga membuat Perceptual Map
- Budgetting Strategy
- Brand Activation dan Brand Communication Strategy
- IMC, proses Branding yang kuat menuju Customer Relationship Management
- Monitoring and Evaluating your Brand(s) serta Success Stories Marketing Planning IMC
Target Peserta :
Marketing Manager, Group atau Product Manager/Specialist, Account Director/Manager, Marketing Services Manager, Public Relations Director/Manager, Brand Manger/Specialist, Communications Manager.