Marketing Communication Strategy (JAKARTA)

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Marketing Communication Strategy (JAKARTA)

Tanggal
04-05 Oktober 2016
17-18 November 2016
21-22 Desember 2016

Jam Pelaksanaan :
09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Pembicara / Fasilitator (Alternatif) :

  • Glenn J Sompie, SE, MM
  • Johnson Alvonco, Ph.D

Fee Training (Jakarta):
Rp. 4.950.000,-/ orang
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

Manfaat Training:

  • Memahami konsep Integrated Marketing Communication (IMC)
  • Mampu mendesain IMC
  • Mampu Menerapkan IMC

Materi :

  • Integrated Marketing Communication (IMC)
    • Pengertian IMC: Marketing Conventional versus Integrated Marketing
    • Segmenting: Mengapa dan Bagaimana Grouping Customers dan Prospect
    • Membuat Matrix Segmenting
    • Targeting: Bagaimana menentukan sasaran
    • Positioning dimulai dari manajemen Product
    • Menentukan STP (Segmenting Targeting Positioning) produk-oproduk peserta pelatihan
    • Menentukan Branding Product, Target Customers, Benefits, Pricing Policy dan Value Proposition
  • Strategy Branding
  • Dari Brand Perception hinggga membuat Perceptual Map
  • Budgetting Strategy
  • Brand Activation dan Brand Communication Strategy
  • IMC, proses Branding yang kuat menuju Customer Relationship Management
  • Monitoring and Evaluating your Brand(s) serta Success Stories Marketing Planning IMC
Jadwal Pelatihan dan Seminar Lainnya :
Legal Drafting And Writing (JAKARTA)

Target Peserta :
Marketing Manager, Group atau Product Manager/ Specialist, Account Director/ Manager, Marketing Services Manager, Public Relations Director/Manager, Brand Manger/ Specialist, Communications Manager.

Registrasi Tidak Mengikat
  1. Judul Training di atas bisa dijadikan sebagai topik INHOUSE TRAINING. Jika Anda membutuhkan bantuan free konsultasi bisa hubungi 0851 0197 2488/ 08998121246
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