POWERFULL SKILL FOR MARCOMM
Tanggal
30 November – 1 Desember 2010
Jam Pelaksanaan
Pkl. 09.00 – 17.00 WIB
Tempat
Cyber II Tower
Kuningan – Jakarta Selatan
Pembicara / Fasilitator
- RIADI SUGIHTANI (Former Marketing Director NOKIA and Now Marketing Director HUAWEI)
- ERYTA NOVIYANTI (Konsultan dan Praktisi Senior MarComm)
- Viera Adella, SPsi, MPsi. (Consultant, Psicholog and Professional Trainer )
Harga
Rp. 2.750.000,-
(Include: Workshop Kit, Lunch 2X, Coffee Break 4X, dan Sertifikat
Materi
• BASIC & PRINCIPLE MARKETING COMMUNICATION
What a Marketing Communication
Principle in Marketing Communication
Element and Structure Marketing Communication
• SMART COMMUNICATION IN MARKETING COMMUNICATION
Communication Principle
Knowing Communication Product
Styling Communication in Marketing Communication
How to Communication with Customers
• STRATEGIC IN MARKETING COMMUNICATION
How to Creat BluePrint Strategy in MarComm
Budgeting Plan in MarComm
Knowing Weakness Factor in MarComm
How to Minimize Risk in Marcomm
Knowing Communication Target and Establish Appropriate Forms of Communication
Techniques to the Termine Appropriate Promotion Mix
Evaluation Marketing & Promotion Result
• MUST BE CREATIVE IN MARKETING COMMUNICATION
How to Creat Strategic Plan in MarComm
How to Operational & Managerial IMC
Tips How Execution ATL & BTL Activities
Networking with Media, Advertising & EO Agency, Vendor, dll.
Creative Thinking for Marketing Communication
• PSYCHOLOGY COMMUNICATION
Knowing Human Mind
Psychology in Marketing and Communication
Wajib diikuti oleh
– Marketing Communication
– Marketing
– Brand Development.
– Promotion
– Public Relation
