Product & Brand Image (YOGYAKARTA) + (BANDUNG) + (BALI) + (LOMBOK) + (SOLO) + (BALIKPAPAN)

Tanggal
14 – 16 Mei 2013
28 – 30 Mei 2013
4 – 6 Juni 2013
18 – 20 Juni 2013
25 – 27 Juni 2013
9 – 11 Juli 2013
23 – 25 Juli 2013
6 – 8 Agustus 2013
13 – 15 Agustus 2013
27 – 29 Agustus 2013
3 – 5 September 2013
17 – 19 September 2013
24– 26 September 2013
8 – 10 Oktober 2013
15 – 17 Oktober 2013
29 – 31 Oktober 2013
12 – 14 November 2013
26 – 28 November 2013
3 – 5 Desember 2013
10 – 12 Desember 2013
24 – 26 Desember 2013

Pukul
09.00-16.00 WIB

Tempat

• Grand aston, Yogyakarta ( Rp. 7.500.000/ participant non residential, special price
  Rp. 7.000.000/participant for minimum 3 participants from the same company.
• Hard Rock Hotel, Bali. ( Rp. 11.500.000/ participant non residential, special price
  Rp. 11.000.000/prticipant for minimum 3 participants from the same company.
• Aston Hotel, Balikpapan ( Rp. 9.500.000/ participant non residential, special price
  Rp. 9.000.000/prticipant for minimum 3 participants from the same company.
• Best Western Premiere Hotel, Solo ( Rp. 8.000.000/ participant non residential, special price
  Rp. 7.500.000/prticipant for minimum 3 participants from the same company.
• Sheraton Senggigi Hotel, Lombok ( Rp.12.000.000/ participant non residential, special price Rp. 11.500.000/prticipant for minimum 3 participants from the same company.
• Aston Tropicana, Bandung Rp. 8.500.000/ participant non residential, special price
  Rp. 8.000.000/prticipant for minimum 3 participants from the same company

Deskripsi
Menentukan segmen pasar, positioning dan differentiation, menentukan harga yang sesuai, menentukan margin ke distributor, grosir dan ritel, mengembangkan packaging, desain dan warna yang menjual. merupakan komponen yang akan menentukan keberhasilan merek. Strategi yang solid tanpa pemahaman detail dalam eksekusi marketing mix (product, price, place dan promotion) akan percuma saja. Oleh karena itu dibutuhkan strategi untuk membuat brand image terhadap produk yang akan dipasarkan.

Course content :

1. Confession of A Brand Manager
   • What is A Brand Manager?
   • How to be A Good Brand Manager
   • Challenges, Opportunities & Threats of A Brand Manager
   • Daily Activities of A Brand Manager
2. Brand Strategy & Execution : Two Different Worlds
3. Develop Brand Strategy
   • Roles of Brand Strategy in Marketing and Company
   • How to Define Brand Segmentation and Target Market
   • How to Define Brand Personality and Positioning
   • The Process from Research to Brand Strategy Development
   • How to Analyze Research Report
   • How to Define Brand Segmentation, Target Market, Personality and Positioning based on Research Report
4. Develop Branded Product Strategy
   • How to Define Product Mapping and Competitors to Target and Avoid
   • How to Define Strengths and Weaknesses of Our Competitors Product
   • How to Develop Strong and Sellable Product which Align with Brand Positioning
   • How to Execute The Product Strategy from Design to Packaging
   • How Design and Packaging Trigger Trial and Repeat Purchase
   • How to Develop Product from Content to Packaging Which Tells the Brand Positioning
5. Develop Branded Pricing Strategy
   • How to Define Price Mapping & Develop Supportive Pricing Strategy
   • How to Define Manufacturers Price, Distributors Price, & Retailers Price
   • How to Manage Price in the End Market
6. Develop Branded Distribution Strategy
   • How to Define Distribution Mapping
   • How to Choose The Most Suitable Distributors
   • How to Manage Distributors & Salesman
   • Develop Branded Promotion Strategy & Execution

Instructur :
Dra. MC. Maryati, MM.

Pelatihan ini baik untuk karyawan dan manajemen perusahaan sebagai berikut:

• Staff bagian pemasaran
• Marketing
• Supervisor
• Manager pemasaran

Kode : 594303

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