Strategic Brand Building

Tanggal
3 – 4 Juni 2013
26 -27 Agustus 2013
7 – 8 Oktober 2013
2 – 3 Desember 2013

Pukul
09.00-17.00 WIB

Tempat
Aryaduta Hotel Semanggi/Swiss-Belhotel, Jakarta *

Investasi
Rp. 2.750.000, -  (Registration 3 person/more; payment 1 week before training)
Rp. 3.050.000, -  (Reg 2 week before training; payment 1 week before training)
Rp. 3.450.000, -  (Full Fare)

Outline :
Session 1 : Brand and branding concepts
The philosophy of branding: Naming and Trusting

Session 2 : How to build successful brands
R&D, In line with the 4 Ps’, Planning & Actuating

Session 3 : Successful local & global brands.
Success stories of international & local brands. Why?

Session 4 : Segmenting & targeting markets.
Brand mapping. How to.

Session 5 : Brand positioning and brand personality
Brand perception and giving life to a brand

Session 6 : Brand communication strategy
Advertising, sales promotion, special events

Session 7 : Stakeholders & customer relationship management.
The role of management & agencies. Building customer relations

Session 8 : Managing brand loyalty.
Emphasizing to building trust & quality development

Training Objectives:

Memahami basic marketing concepts, termasuk product management
Memahami concepts brand building
Memahami communication strategy
Memahami concept strategy memelihara suatu merek produk
Pada akhir pelatihan dapat mengkreasi brand baru

Metodologi Training:
Kwalitatif & Kwantitatif, Partisipatif & Interaktif; berbasis pada studi kasus.

Siapa yang perlu mengikuti:
Direktur Pemasaran, Marketing Manager, Group Product Manager, Product Manager, VP Communication, Advertising Manager, Account Director, Account Manager, Sales & Sales Promotion Manager, Management Trainees

Workshop Leader:
Drs. Ludwig Suparmo, M.Si
Berpengalaman sebagai Product Manager Colgate Palmolive, Accout Manager Advertising Agency (Nutrisari, Danapaint, BAT 555, Nivea, Decolgen), Product Manager Beirsdorf (Nivea & Handy Plast), Group Product Manager Richardson Vicks (Oil of Ulan, Vicks VapoRub, Vicks Cough Drops), Marketing Manager: Trebor Sweets, GM Catbury: Chocolate. Berpengalaman selama 20 tahun sebagai dosen dan trainer di bidang Sales Promotions, Integrated Marketing Communications dan Public Relations.

Co Trainer:
Drs. Yandhi Mathovani, MBA
Berpengalaman selama 30 tahun sebagai Medical Representative Mead Johnson, Media Manager Lintas Unilever, dosen & trainer di bidang Brand Marketing Planning.