Supply Chain Management for Executive: How Supply Chain Management Can Transform Your Company

22-24 April 2009

Novotel Hotel Bandung

Pembicara / Fasilitator
Ramlee Ibrahim, Ph.D, CIRM, CSCP, SCOR/P

Dr Ramlee is the Chief Supply Chain Architect with SupplyTec. He has 30 YEARS of industry experience in shipping, manufacturing, retail, and technology. He has strong domain knowledge of logistics, materials management, procurement and fulfilment. His previous experience includes senior positions at SNT Global Solutions, Vsource Inc., Modus Media International, FJ Benjamin Ltd, ICI Specialties, Union Carbide and Neptune Orient Lines. His area of expertise is in supply chain design and he has helped global companies like Intuit, Microsoft, IBM, Dell, Epson, NEC, Network Appliance, Hershey, Eli Lily, Singapore Airlines, Coca Cola, Sun Microsystems and others attain competitive advantage through supply chain redesign.

He is a regular speaker on logistics and supply chain management at regional conferences and seminars. He is also a Technical Advisor at the Indonesian Logistics Association and a resident trainer there. Ramlee is one of the founding members of the Supply Chain Council, South East Asia Chapter and is its current Vice President.

He holds a Bachelor of Laws degree from King’s College, an MBA from Wharton, University of Pennsylvania, and a Ph.D in Industrial Engineering from Rice University, Texas. He is a certified Six Sigma Master Black Belt from Motorola University. He is professionally certified in Integrated Resource Management (CIRM), and Certified Supply Chain Professional (CSCP) both from APICS, the Association for Operations Management. He is also a Certified SCOR Professional from the Supply Chain Council.

Rp 8.000.000,- per participant
(exclude accommodation)

Few factors can impact the success of your company as much as the performance of your supply chain. No matter what industry or region of the world you do business in, your supply chain is as integral to your success as your products, your services, and your people.

The last century witnessed enormous increase in productivity along with great improvement in manufacturing technology brought by market competition among others. Many companies have developed to such a stage where further improvements internally become slim and harder and harder to achieve.

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As the world economy becomes more and more globalized, goods have to move longer distance with many more changeover transactions, while customers with choices worldwide are requesting for faster and more flexible responses. Companies, especially global ones, are finding themselves incapable or not cost effective to conduct alone their business activities and customer services worldwide. As a result, they must work more closely with their business partners on a cooperative basis to achieve their supply chain efficiency and effectiveness. Logistics has become central and vital to its functioning.

Integrated supply chain and logistics management is thus becoming recognized as a core competitive strategy. Thanks to the advanced information technology especially the Internet, it not only makes the efficient supply chain coordination possible, but also allows sophisticated models to be used for reducing the costs towards supply chain and network optimization.


  1. Share an understanding of the fundamental changes and trend in the world economy brought by e-commerce and supply chains;
  2. Develop an understanding of why and how a good supply chain and logistics management can produce competitive advantage;
  3. Provide an appreciation of the concepts and issues in logistics management;
  4. Provide analytical tools and techniques for logistics solution design and evaluation.

This course covers both strategic and operational issues in logistics management, e.g., logistics strategies, system design, forecasting, MRP, JIT, ERP, inventory management, centralizing/decentralizing, postponement, cross docking, CFPR, ECR, etc. It does not aim at completeness, but focus on insightful topical discussions.

Program Outline

Day One – Basics of Supply Chain Management

· Overview

  • Types of Supply Chains
  • Key processes
  • History & evolution
  • How SCM creates net value
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· Supply Chain Management Strategy

  • Business strategy and basis of competition
  • Aligning supply chain strategy with business strategy
  • Risk mitigation strategies in SCM

· Managing the Supply Chain

  • Objectives
  • Performance metrics
  • Metrics link with financial performance
  • People issues in SCM
  • Supply chain security and compliance

· Supply Chain Improvement

  • Principles of continuous improvement
  • Supply chain visibility
  • Supply chain designs

Day Two – What It Takes To Achieve Supply Chain Excellence

· The Five Core Disciplines in Supply Chain Management

  • Supply Chain As A Strategic Asset
  • End-to-End Process Architecture
  • Designing Your Organization for Performance
  • Building The Right Collaborative Model
  • Using Metrics To Drive Success

Day Three – Supply Chain Information technology

– Role of IT in SCM

  • IT and the supply chain
  • IT infrastructure
  • Acquisition and use of data
  • Uses of IT in the supply chain
  • Enterprise Applications Integration (EAI)

– ERP in Supply Chain Management

  1. ERP overvieAw
  2. Leveraging ERP systems

– Innovative Technologies and Their Uses

  • Advanced optimization tools
  • Supply Chain Event Management
  • Other advanced tools

– Using IT to Enhance Supply Chain Performance

  • Electronic data transfer standards
  • Automatic Identification and Data Capture (AIDC)
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