PLANNING & MANAGING PR CAMPAIGNS
Tanggal
17-18 Febuari 2010
Jam Pelaksanaan
09.00 – 17.00 wib
Tempat
Estubizi Business Center, Setiabudi Building
Pembicara / Fasilitator
Dian Noeh Abubakar
Professional Public Relation, lulusan dari Australia yang telah lama berkecimpung di dunia PR. Beliau juga sering menjadi nara sumber di beberapa seminar dan in house training selain masih bekerja di sebuah PR konsultan terbesar di dunia yang ada di Jakarta
Harga
Registration before 1 Februari 2010, only Rp. 2.000.000
Normal fare Rp. 2.500.000 (incl. handout, lunch, coffee break, certificate, free consultation)
Materi Overview
This course is designed for practitioners who need to develop their campaign, project and program management skills. The course describes campaign planning in terms of project management, and uses examples to show how project management techniques available in other areas of management are relevant and useful to PR practice. A number of exercises allow participants to use the techniques discussed.
Outline
- Campaign, project and program management
- Making sense of public relations as a management task
- The public relations process – research, analysis, objective setting, planning, implementation and evaluation
- Resource allocation and budgeting
- Managing time and people
- Monitoring progress and control techniques
- Building project management skills – guidelines for further work.
Learning Outcomes
Participants will improve their ability to plan and manage campaigns, and to see themselves as managers making decisions about resource allocation, the development of project teams and campaign elements.
Wajib diikuti oleh
People who work in the area of Corporate Communications , Interactive PR , Marketing Communications , Marketing , Media Relations , New media , PR Firms , Public Relations
