Jadwal Training 2024

Brand Marketing Strategy (JAKARTA)

 

Brand Marketing Strategy (JAKARTA)

11-12 Januari 2023
13-14 Februari 2023
15-16 Maret 2023
18-19 April 2023
16-17 Mei 2023
07-08 Juni 2023
17-18 Juli 2023
03-04 Agustus 2023
04-05 September 2023
10-11 Oktober 2023
22-23 November 2023
05-06 Desember 2023

Jam Pelaksanaan :
09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Pembicara / Fasilitator (Alternatif):

  • Glenn J Sompie, SE. MM. MA
  • Johnson Alvonco, Ph.D

Training Online 12 Jam Pelatihan (2 hari)
Rp. 5.500.000/peserta

Fee Training Premium Class (Jakarta):
Rp. 5.950.000,-/ orang

Fee Training Paket Ekonomis (Jakarta):
Rp. 4.000.000,-/ orang (Minimum 5 peserta)

Paket Luar Kota Jakarta (Jogja, Bali, Surabaya, Bandung, Dll)
Biaya Investasi Privat/ Orang (1 orang FIX Running)
Rp. 12.000.000

Paket Luar Kota Jakarta (Jogja, Bali, Surabaya, Bandung, Dll)
Kelas Umum/ Orang (FIX Running Min 6 Peserta)
Rp. 8.000.000

Manfaat Training:

  • Memahami konsep dan implementasi brand management
  • Mampu mendesain brand yang sukses
  • Mampu mengaudit dan mengevaluasi brand
  • Mampu melakukan perencanaan media untuk brand equity
  • Mampu melakukan perencanaan promosi untuk brand development

Materi :

  • Concept Marketing and Brand Management
    • What is brand management
    • The primary responsibilities of brand managers
    • Trends in brand management
    • The benefits strong brands deliver to organizations
  • The Brand Management
    • The Brand Management Process
    • Element of Brand loyalty
  • Steps to helps brands connect emotionally to their customers:
    • Develop success (re)position a brand
    • Create and manage a strong brand identity
    • Develop a brand identity system and standards
    • Develop a powerful brand tagline
    • Publicity and word-of-mouth marketing to a brand’s advantage
    • Using blogs and other social media to build brands
  • Develop a strong brand marketing plan:
    • Marketing tools and techniques
    • Use internal communication, education and training and organization design to align the organization in support of the brand
    • Develop a brand building organization and transform employees into enthusiastic brand champions
  • Conducting Brand audit and brand equity
  • Measurement of the asset value of a brand
  • Managing brand using point-of-sale (POS) data in managing brands
  • Qualitative and quantitative brand research methodologies and approaches

Target Peserta :
Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

Bagikan:

KONTAK CEPAT

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Jika ada kebutuhan Inhouse training atau kelas khusus silahkan hubungi 0851-0197-2488 / 0899-8121-246 Petrus Soeganda. Untuk mengundang Petrus Soeganda sebagai Pembicara Internet Marketing

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