Leading the Way with Your Personal Brand
A Fresh Approach for Promoting You
Tanggal dan tempat
31 May 2011 | 09.00 – 16.00 WIB | Estubizi Business Center
Outline
Personal branding is the process of how we market ourselves to others. It is basically the way you market yourself to the world. It is a revolution in the way you manage your profession. Your personal brand is what other people think of you. Yourself impression is how people perceive you. In some ways it is outside your control, but you obviously have some influence over it. It means identifying and communicating what makes you unique, relevant, and compelling so that you can advance your career.
It is about differentiation. It is about using what makes you outstanding to stand out from the myriad others who offer seemingly similar services. Many people compete from the same jobs (and clients), and personal branding helps you stand head and shoulders above the competition by highlighting your unique promise of value.
Objectives:
By the end of this workshop, participants will be able to:
- Create a powerful personal brand statement to help them clearly articulate their unique promise of value.
- Develop a winning personal brand profile which they can use in their career marketing materials, on their blogs or websites and for networking.
- Define their core foundation clearly.
- Drive themselves and their careers.
- Put in place milestones to tract success.
- Be inundated with new opportunities.
- Know who they should be dealing with and who not to work with.
- Help them become more personally fulfilled with life
- Form an actionable brand communication plan.
- Have an actionable plan for building and nurturing their brands environment and network.
Who Should Attend:
Everybody who wishes the best way to succeed in the new world economy, achieve his/her professional goals and surpass his/her completion in order to differentiate himself/herself.
PROGRAM OUTLINE:
Topics to be discussed:
- Understanding what personal brand is and why it is important to build a Personal Brand
- Personal Audit: Identify Your Own Brand Strengths and understand yourself better
- Who you are, and
- Where you are in now
- Personal Dream: Determine Your Brand Target
- Your vision and purpose
- o Your personal and professional goals
- Personal Brand Identify System: Create Your Personal Brand / Personal Qualities
- Your personal attributes: Personality
- Your Passions : Competencies, and
- Your Values / Benefits
- Review Ways To Market / Promote Your Brand
- Passion Drives Personal Brand
- Five Personal Branding Tips
Instructor :
CARLINA A. PATUWO
With 30 years experience in Secretarial, HR, Training, Management & Consultancy fields, Lina set up and established her own businesses in Jakarta, Choice Management Consultants (2005), Mileage Communications Indonesia (2008), and Lead Indonesia (2010). She is a coach for secretaries and a facilitator in personal development program and other management soft skills.
INVESTASI :
Rp. 1.200.000,- / peserta. Peserta Non-Residential. Sudah termasuk Meeting Package, Training Kits, Modul Pelatihan dan Sertifikat.
