Marketing Communication Strategy (JAKARTA)

Marketing Communication Strategy (JAKARTA)

Tanggal

08-09 September 2020
22-23 Oktober 2020
30-31 November 2020
02-03 Desember 2020

Jam Pelaksanaan :
09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Pembicara / Fasilitator (Alternatif) :

• Glenn J Sompie, SE, MM
• Johnson Alvonco, Ph.D

Fee Training (Jakarta):
Rp. 5.950.000,-/ orang

Private Training:
Rp. 8.000.000,-/ orang/ 1 hari (PASTI RUNNING)

Fee Training (Luar Kota):
Rp. 7.000.000,-/Orang (kirim 1-5 peserta)
Rp 6.000.000,-/ orang (kirim diatas 5 peserta)
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

Manfaat Training:

• Memahami konsep Integrated Marketing Communication (IMC)
• Mampu mendesain IMC
• Mampu Menerapkan IMC

Materi :

• Integrated Marketing Communication (IMC)
  • Pengertian IMC: Marketing Conventional versus Integrated Marketing
  • Segmenting: Mengapa dan Bagaimana Grouping Customers dan Prospect
  • Membuat Matrix Segmenting
  • Targeting: Bagaimana menentukan sasaran
  • Positioning dimulai dari manajemen Product
  • Menentukan STP (Segmenting Targeting Positioning) produk-oproduk peserta pelatihan
  • Menentukan Branding Product, Target Customers, Benefits, Pricing Policy dan Value Proposition
• Strategy Branding
• Dari Brand Perception hinggga membuat Perceptual Map
• Budgetting Strategy
• Brand Activation dan Brand Communication Strategy
• IMC, proses Branding yang kuat menuju Customer Relationship Management
• Monitoring and Evaluating your Brand(s) serta Success Stories Marketing Planning IMC

Target Peserta :
Marketing Manager, Group atau Product Manager/ Specialist, Account Director/ Manager, Marketing Services Manager, Public Relations Director/Manager, Brand Manger/ Specialist, Communications Manager.

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