Jadwal Training 2024

Marketing And Competitive Intelegence (YOGYAKARTA) + (BANDUNG) + (BALI) + (LOMBOK) + (SOLO) + (BALIKPAPAN)

 

Marketing And Competitive Intelegence  (YOGYAKARTA) + (BANDUNG) + (BALI) + (LOMBOK) + (SOLO) + (BALIKPAPAN)

Tanggal
12 – 14 November 2013
26 – 28 November 2013
3 – 5 Desember 2013
10 – 12 Desember 2013
24 – 26 Desember 2013

Pukul
09.00-16.00 WIB

Tempat

  • Grand Aston, Yogyakarta ( Rp. 7.500.000/ participant non residential, special price
    Rp. 7.000.000/participant for minimum 3 participants from the same company.
  • Hard Rock Hotel, Bali. ( Rp. 11.500.000/ participant non residential, special price
    Rp. 11.000.000/prticipant for minimum 3 participants from the same company.
  • Aston Hotel, Balikpapan ( Rp. 9.500.000/ participant non residential, special price
    Rp. 9.000.000/prticipant for minimum 3 participants from the same company.
  • Best Western Premiere Hotel, Solo ( Rp. 8.000.000/ participant non residential, special price
    Rp. 7.500.000/prticipant for minimum 3 participants from the same company.
  • Sheraton Senggigi Hotel, Lombok ( Rp.12.000.000/ participant non residential, special price Rp. 11.500.000/prticipant for minimum 3 participants from the same company.
  • Aston Tropicana, Bandung Rp. 8.500.000/ participant non residential, special price
    Rp. 8.000.000/prticipant for minimum 3 participants from the same company

Deskripsi
Inisiatif pengembangan marketing & Competitive Intelligence unit yang efektif semakin dibutuhkan. Penerapan integratif, self-independence model oleh beragam perusahaan utama Indonesia, merupakan jawabannya. Pelatihan ini mengajarkan peserta pengetahuan dan keterampilan yang memadai untuk menjadi champion dalam meningkatkan kinerja MCI di perusahaannya.

Materi Pelatihan

  • Understanding Marketing & Competitive Intelligence: from Information to insight
  • The 5Cs model: Understanding core basic of marketing intelligence system
  • Application of 5Cs model: Setting up marketing intelligence unit
  • Using intelligence data: Summarizing, Analyzing and Reporting
  • Design & Sampling methods for Data gathering techniques
  • Interview techniques & developing questions structure for marketing intelligence
  • Marketing Intelligence System Development
  • Marketing Intelligence Project Roadma

Instruktur
Fauzan Asmara dkk

Participants

  1. Chief Executives
  2. Business Development Head
  3. Marketing Director
  4. Marketing Manager
  5. Brand Manager
  6. Product Manager
  7. strategy analyst dan specialist yang memerlukan pemahaman atas sisi aplikatif dari competitive & marketing Intelligence.

Metode Pelatihan
Presentation, Discussion, Simulation, Case Study, and Evaluation

Kode : 56334

Bagikan:

KONTAK CEPAT

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Jika ada kebutuhan Inhouse training atau kelas khusus silahkan hubungi 0851-0197-2488 / 0899-8121-246 Petrus Soeganda. Untuk mengundang Petrus Soeganda sebagai Pembicara Internet Marketing

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