Marketing And Competitive Intelegence (YOGYAKARTA) + (BANDUNG) + (BALI) + (LOMBOK) + (SOLO) + (BALIKPAPAN)
Tanggal
12 – 14 November 2013
26 – 28 November 2013
3 – 5 Desember 2013
10 – 12 Desember 2013
24 – 26 Desember 2013
Pukul
09.00-16.00 WIB
Tempat
- Grand Aston, Yogyakarta ( Rp. 7.500.000/ participant non residential, special price
Rp. 7.000.000/participant for minimum 3 participants from the same company. - Hard Rock Hotel, Bali. ( Rp. 11.500.000/ participant non residential, special price
Rp. 11.000.000/prticipant for minimum 3 participants from the same company. - Aston Hotel, Balikpapan ( Rp. 9.500.000/ participant non residential, special price
Rp. 9.000.000/prticipant for minimum 3 participants from the same company. - Best Western Premiere Hotel, Solo ( Rp. 8.000.000/ participant non residential, special price
Rp. 7.500.000/prticipant for minimum 3 participants from the same company. - Sheraton Senggigi Hotel, Lombok ( Rp.12.000.000/ participant non residential, special price Rp. 11.500.000/prticipant for minimum 3 participants from the same company.
- Aston Tropicana, Bandung Rp. 8.500.000/ participant non residential, special price
Rp. 8.000.000/prticipant for minimum 3 participants from the same company
Deskripsi
Inisiatif pengembangan marketing & Competitive Intelligence unit yang efektif semakin dibutuhkan. Penerapan integratif, self-independence model oleh beragam perusahaan utama Indonesia, merupakan jawabannya. Pelatihan ini mengajarkan peserta pengetahuan dan keterampilan yang memadai untuk menjadi champion dalam meningkatkan kinerja MCI di perusahaannya.
Materi Pelatihan
- Understanding Marketing & Competitive Intelligence: from Information to insight
- The 5Cs model: Understanding core basic of marketing intelligence system
- Application of 5Cs model: Setting up marketing intelligence unit
- Using intelligence data: Summarizing, Analyzing and Reporting
- Design & Sampling methods for Data gathering techniques
- Interview techniques & developing questions structure for marketing intelligence
- Marketing Intelligence System Development
- Marketing Intelligence Project Roadma
Instruktur
Fauzan Asmara dkk
Participants
- Chief Executives
- Business Development Head
- Marketing Director
- Marketing Manager
- Brand Manager
- Product Manager
- strategy analyst dan specialist yang memerlukan pemahaman atas sisi aplikatif dari competitive & marketing Intelligence.
Metode Pelatihan
Presentation, Discussion, Simulation, Case Study, and Evaluation
Kode : 56334