Strategi Marketing

Strategi Marketing

Tanggal
15-16 Desember 2011

Waktu Pelaksanaan
09.00 – 17.00 WIB

Tempat
HARRIS Hotel Tebet
Jl. Dr. Saharjo no.191, Jakarta 12960.

Biaya Investasi
Rp. 2,400,000,/trainee (sebelum 18 November 2011)
Rp.2,800,000,/trainee
Rp.2,300,000.(Lebih dari 3 peserta dalam 1 perusahaan)

Instruktur Training
Oten Prabowo

Education
– MBA – Monash University
– Mechanical Engineer – Bandung, Institute of Technology.

Professional Experience
Graduate University – Universitas Tarumanegara ( 2006 – now )

Lecturer

• Lecturer in Strategic Management , Strategic Marketing, Marketing Management, Entrepreneurship, Customer Behavior.
• Tutorial – Marketing Principles in MBA Program with lecturer from The University of Western Australia.
• PT. Komunikasi Mitra Telesarana ( 2000 – now ) Director
• Develop SCADA system (Monitoring and Control System) with Wonderware program together with partners to many factory.
• Develop the Corporate Channel and E Commerce Channel with products: hand phone,PDA, Computer, PABX system and other telecommunication’s products.
• Develop the partners for joining the business between telecommunication’s products.
• Develop Business Process Consultant together with partners.

LATAR BELAKANG
Strategic Marketing melengkapi Marketing dengan strategi yang efektif agar dapat meningkatkan Value kepada pelanggan tapi objective perusahaan dapat dicapai.

SASARAN PROGRAM
Program ini dirancang agar para peserta dapat :
o Memahami Market-Driven Strategy
o Memahami Market and Competitive Space
o Memahami Continuous Learning about MARKETS
o Memahami Strategy Relationship
o Memahami Planning for New Product
o Memahami Strategic Brand Management
o Memahami Value Chain Management
o Memahami Sales Forces, Internet & Direct Marketing Strategy

MATERI PROGRAM
1. Memahami Market Driven Strategy.

• Memahami Six Market Concepts
• Memahami Market-driven Strategy
• Menjadi Market Oriented
• Memahami Distinctive Capabilities
• Menciptakan Value For Customers
• Mencapai Superior Performance
• Menjadi Market Driven
• Tantangan a New Era for Strategic Marketing

2. Memahami Market and Competitive Space

• Pentingnya Markets and Strategies
• Memahami Product-Market Scope and Structure
• Mengidentifikasi dan men- describe END-USERS
• Mengestimasi besarnya MARKET

3. Memahami Continuous Learning about MARKETS

• Mendefinisikan Continuous Learning about Markets
• Memahami beberapa Type of Marketing Information
• Mamahami pentingnya Marketing Intelligence and Knowledge Management

4. Memahami Strategies Relationship (SR)

• Mengidentifikasi Strategies Relationship
• Memahami Mapping Strategies Relationship
• Meyadari Issue and the logic of Strategies Relationship
• Memahami Growth of Strategies Relationship
• Bagaimana Strategies Relationship memberikan Value
• Memberikan contoh Strategies Relationship Sample – Strategic Alliance
• Beberapa Global Relationship among Organization

5. Memahami Planning for the New Products (PNP)

• Memahami pentingnya New Products sebagai Customer Driven Process
• Memahami Product Innovation
• Menemukan Customer Value Opportunities
• Mamahami Karekter Inovasi yang sukses
• Memahami step of Planning for the New Products
• Memahami type of Market Entry
• Why do the NP fail in the market?

6. Memahami Strategy Brand Management

• Memahami istilah BRAND misal Brand Equity, Brand Leverage
• Memahami keuntungan dan kekerangan Brand Leverage
• Memahami beberapa Strategy Brand Management
• Memahami Seven Deadly Sins of Brand Management
• Memahami Global Brands & Internet Brands

7. Memahami Value Chain dan strategi nya

• Memahami Value Chain
• Memahami Distribution Strategy
• Memahami Channel of Distribution
• Memahami Managing The Channel
• Memahami Supply Chain Management Issue

8. Memahami Sales Forces, Internet and Direct Marketing

• Mendefinisikan Sales Forces
• Tantangan yang dihadapi untuk Sales Forces
• Apa yang mempengaruhi Sales Strategy
• Mendefinisikan Sales Process
• Memahami Guide, Selecting and Deployment Sales Forces
• Memahami Managing the Sales Forces
• Memahami Internet Strategy – definition, objective, Value Opportunity
• Memahami E Commerce Strategy
• Mengukur Measuring Effectiveness
• Memahami The future of Internet Strategy
• Memahami Direct Marketing

METODE PELATIHAN

• Penyampaian konsep
• Diskusi kelompok dan pleno
• Latihan
• Studi kasus