Marketing Communication Strategy
Marketing Communication Strategy
Jadwal & Tempat:
Selasa-Rabu, 13-14 April 2021
Senin-Selasa, 10-11 Mei 2021
Selasa-Rabu, 08-09 Juni 2021
Rabu-Kamis, 21-22 Juli 2021
Rabu-Kamis, 18-19 Agustus 2021
Kamis-Jumat, 16-17 September 2021
Kamis-Jumat, 14-15 Oktober 2021
Selasa-Rabu, 09-10 November 2021
Kamis-Jumat, 09-10 Desember 2021
Pkl. 09.00 – 16.00 WIB
Tempat: Jakarta
Hotel Fave Gatot Subroto, Hotel Harris Tebet,D’Hotel , Hotel Milennium, Hotel Ibis,dll.
Konfirmasi tempat pelaksanaan akan kami informasikan 7 hari sebelum pelaksanaan training.
Investasi: Rp. 3.750.000,-/peserta
Including: Sertifikat, Training Modules, Workshop kit, Lunch, Snack, Foto 10R.
Manfaat Training:
- Memahami konsep Integrated Marketing Communication (IMC)
- Mampu mendesain IMC
- Mampu Menerapkan IMC
Materi :
- Integrated Marketing Communication (IMC)
- Pengertian IMC: Marketing Conventional versus Integrated Marketing
- Segmenting: Mengapa dan Bagaimana Grouping Customers dan Prospect
- Membuat Matrix Segmenting
- Targeting: Bagaimana menentukan sasaran
- Positioning dimulai dari manajemen Product
- Menentukan STP (Segmenting Targeting Positioning) produk-oproduk peserta pelatihan
- Menentukan Branding Product, Target Customers, Benefits, Pricing Policy dan Value Proposition
- Strategy Branding
- Dari Brand Perception hinggga membuat Perceptual Map
- Budgetting Strategy
- Brand Activation dan Brand Communication Strategy
- IMC, proses Branding yang kuat menuju Customer Relationship Management
- Monitoring and Evaluating your Brand(s) serta Success Stories Marketing Planning IMC
Target Peserta :
Marketing Manager, Group atau Product Manager/ Specialist, Account Director/ Manager, Marketing Services Manager, Public Relations Director/Manager, Brand Manger/ Specialist, Communications Manager.
WORKSHOP METHODE
Pelatihan ini menekankan penggunaan diskusi,simulasi, games, pembahasan kasus-kasus.
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