Project Management in Marketing (JAKARTA)

Tersedia program In-House Training. Hubungi kami untuk informasi lebih lanjut.

Venue: Hotel Harris Tebet Jakarta

Workshop Leader
Ir. Muhammad Tavip, MPM, Cert.HR (US-Based).

• Pemegang sertifikasi internasional Project Management berdasarkan PMBOK – PMI, USA dan  Human Resource Management (US-based), Alumni of Institut Teknologi Bandung (1992) dan   Post Graduate Diploma dari University of South Australia, Adelaide (1995).  Beberapa Sertifikasi Internasional yang dipegangnya adalah: Project Management (PM)/ITPM, Software Business Analysis (SBA), Systems Analysis and Design (SAD), Software Quality Assurance (SQA), Software Testing Professional (STP),  IT Infrastructure Library (ITIL ) (v2, v3 2007, v3 2011), Disaster Recovery Planning (DRP), ISO/IEC 20000 Foundation  (edition 2011), Microsoft Project Certified
• Memiliki pengalaman lebih dari 15 tahun di bidang IT, Management and Business. Beliau Mengelola Proyek berskala Nasional dan International. Memberikan jasa konsultansi di bidang Project Management dan IT Project Management, Enterprise Project Management using Project Server 2003/2007/2010, Pelatihan dan Konsultansi Implementasi Balanced Scorecard, dan  IT Management consulting. Beliau merupakan salah satu pendesain software Balanced Scorecard MBRIO yang telah digunakan beberapa perusahaan swasta berskala UKM.
• Beliau berpengalaman lebih dari 10 tahun memberikan pelatihan baik public maupun in-house dan Coaching untuk bidang Manajemen dan  IT  Management termasuk: Project Management (PM)/ITPM, Software Business Analysis (SBA), Systems Analysis and Design (SAD), Software Quality Assurance (SQA), Software Testing Professional (STP),  IT Infrastructure Library (ITIL V2 and V3 ), Disaster Recovery Planning (DRP), IT Risk Management, Information Security Management based on PBI, COBIT 5 Foundation, Operation Management (Supply Chain Management, Logistics Management, Warehouse Management, Inventory Management), Project Financing, HR Management series termasuk Persiapan Ujian HR Management (US-Based), Finance/Accounting, Sales/Marketing, ISO/IEC 20000 Foundation, Penyusunan Cetak Biru Teknologi Informasi  berdasarkan Peraturan Menteri BUMN PER02MBU2013
• Dari tahun 2001 s/d sekarang Beliau telah membimbing lebih dari 5000 para project Manager di Indonesia mempelajari Project Management dan IT Project Management berdasarkan standard defector PMBOK – PMI, USA mulai dari versi 2000, 2004, dan 2008, dan PMBOK 5^th edition 2013 (THE NEW PMBOK).
• Beberapa klien yang pernah mendapatkan bimbingan/ training/coaching/ konsultasi Project Management/ IT Project Management sejak 2001 s/d sekarang diantaranya adalah:
  • Pemerintahan & BUMN

Bank Indonesia, Bank Mandiri (Persero) Tbk, Bank Negara Indonesia (Persero) Tbk, Bank Rakyat Indonesia (Persero) Tbk, Depnakertrans, Departemen Dalam Negri, Departemen PU, Departemen Agama, Departemen Keuangan, PLN, BKPM, BPKP, PUSRI, Sekolah Staff Komando Angkatan Laut (SESKOAL). Telkom, Sigma Cipta Caraka, Komisi Pemberantasan Korupsi (KPK), Antam, Tbk, Laras Astra Kartika, Telkom Sigma, dll

• • Perusahaan Swasta:

Bank Artha Graha International Tbk, Bank BTN, Bank UOB Buana, Artha Jasa, Kabel Vision, Alcatel, Hindoli (A Cargill Co), Satelindo, Excelcom, Bank Bali, Bank Permata, Tbk, Citra Sari Makmur, Amway Indonesia, Pabrik Kerta Tjiwi Kimia, Astragraphia, Tbk, Metro TV news, Intikom, Bank DKI, Galenium Pharmasia Lab, Unicharm Indonesia, Primacom, Gramedia – Majalah, Swadharma, Data Script, Bank Mega, Astra Oto Parts, Talisman Energy Inc, Berca Hardaya Perkasa, Mandiri Sekuritas, Arutmin, ACC, Sewatama, Jasa Power Indonesia, CTI Group, dll

• • Perusahaan Asing:

Caltex, Unocal, PWC, Chevron, BHP Billiton, Vico Indonesia, Coats Indonesia, Sumiko Leadframe Bintan, Metlife Sejahtera, Santos Asia Pacific Pty Ltd, German Centre, Thames PAM Jaya, AC Nielsen Indonesia, KPC, Freeport Indonesia, Mattel Indonesia, Bank Rabobank International Indonesia, Roche Indonesia, Nestle Indonesia, Arun LNG, Sinar Meadow International Indonesia, Bank HSBC, Oberthur Indonesia, Bank Woori Indonesia, Bank of Tokyo, Atlas Copo, Bank RBS, AWTG Limited UK, Ericsson Indonesia, dll.

• • Universitas & LSM:

Universitas PETRA, STIE Perbanas, Universitas Trisakti, HIV Foundation, Universitas Maranatha, Universitas Satya Wacana, Universitas Atmajaya World Vision, dll.

Introduction
Today, because of the global competition, the product life cycle keeps getting shorter as the customer’s needs keep changing. The most important key of any product or service release is marketing, and if there’s no good marketing management in place, it would be difficult for companies to face the market changes and immediately release products and services to meet market demands.

To achieve a good marketing management, companies must have a very complete marketing management system. It should be taken as a project.

The entire process of marketing management is a typical project, because it has both of project’s characteristics, uniqueness and temporary. The marketing management process requires budget management, time management, quality assurance and control, human resource management, and risk management.

Therefore, applying project management’s knowledge and techniques to manage the marketing of products and services usually results in great effects.

This training program is specially designed for facilitating participants i.e. Marketing People/Professionals who want to plan to target  their marketing activities, meet time estimates, manage control points, control risks, and achieve greater marketing success. This training incorporates *PMBOK© Guide5^TH Edition 2013 (THE NEW PMBOK) aligned. Utilizing PMBOK, a global set of benchmarks, this training will give participants an overview of the entire project management process, as well as key project management tools that can be used every day.

Objective

• To gain the knowledge-based and skills-set of the concept and best practices of Project Management (PM) based on PMBOK 2013 (the 5th edition) Project Management Body of Knowledge from PMI –USA)

• To get knowledge and skills thoroughly on the Marketing Campaign Project Charter, the Marketing Campaign Project Plan, Executing the Marketing Campaign Marketing Baseline Plan, How to Monitor and Control the Marketing Campaign, and Close Marketing Project and Close Procurements. This is the application of the PMI Knowledge areas to Marketing

• To gain the skills set of using PM Software Microsoft Project 2007/2010/2013 in planning, controlling, assessing risk, tracking progress, analysis & evaluation  in Case Study – Marketing Campaign  Project.

Note: Because the training is activity-based and highly interactive, the Marketing Campaign Project Management Plan developed by participants will be specifically tailored to the requirements of your industry and your organization.

Syllabus

Day 1

• Project Management Overview: what is project? project management vs operational management; project organization, project management processes and life cycle, project management areas; project manager role and responsibility
• Project Management Body of Knowledge (PMBOK) 5th Edition 2013: The PMBOK, The Evolution of PMBOK, The 10 PM Knowledge areas, Mapping of PM Knowledge Areas and Process Group, Input-Tools/Techniques-Output (ITTO)
• Initiating: Develop Marketing Campaign Project Charter and Identify Stakeholders.
• Planning (Part-I): Develop Marketing Campaign Project Plan, Collect Requirements, Define   Marketing Campaign  Scope Or Objectives, Create Wbs, Define Activities, Sequence Activities, Estimate Activity Resources, Estimate Activity Durations, Develop Campaign Schedule,
• How to use Microsoft Project 2007/2010 (Part I): Getting Started, Scheduling a Project, File Tasks and Views
• Exercises and Case Study (PART I): Creating WBS for Marketing Campaign Project

Day 2

• Planning (Part-II): Estimate Campaign Costs, Determine Campaign Budget, Plan Campaign Quality, Develop Hr Plan, Plan Communications, Plan Risk Management, Identify Campaign Risks, Perform Qualitative Risk Analysis, Perform Quantitative Risk Analysis, Plan Risk Responses, Plan Procurements (vendors, outside sources).
• Executing: Direct & Manage   Marketing Campaign Execution, Perform Quality Assurance, Acquire Marketing Campaign, Develop Marketing Campaign Team, Manage Marketing Campaign Team, Distribute Information, Manage Stakeholder Expectations, and Conduct Procurements.
• How to use Microsoft Project 2007/2010 (Part I): Scheduling a Project, Printing and Viewing a Project, File Tasks and Views, Defining and Assigning Resources, Allocating Budget
• Exercises and Case Study (PART II): Developing Marketing Campaign Project Schedule and Allocate Project Budget

Day 3

• Monitoring & Controlling: Monitor & Control Marketing Campaign, Perform Integrated Change Control, Verify Campaign Scope, Control Campaign Scope, Control Campaign Schedule, Control Campaign Costs, Perform Quality Control, Report Campaign Performance, Monitor and Control Marketing Campaign Risks, and Administer Procurements.
• Closing: Close Marketing Project or Phase and Close Procurements.
• How to use Microsoft Project 2007/2010 (Part II): Using Resources, Working with Tasks, Creating Report, Tracking a Project
• Exercises and Case Study (PART III): Creating Marketing Campaign Project Baseline, Creating Marketing Campaign Project Plan, and Tracking Marketing Campaign Project
• Presentation of Case Study per Group
• Closing

Note:

The Case Study of Marketing Campaign Project will be accomplished in a group of 3 or 5 people.

It is recommended that all participants should bring their Note Book/LapTop into class-room for CASE STUDY SESSIONS

Who should attend

• GM of Sales & Marketing
• Sales/Marketing Leaders/Managers
• Sales/Marketing Staff
• Functional Manager

Training ini juga dapat dihadiri oleh new entry di bidang Sales dan Marketing yang ingin menambah wawasan dan skill di bidang Sales dan Marketing.

Investment Fee
Rp.5,500,000/trainee excluding PPN 10%

Including:

1. participants will get MARKETING PM TOOLKIT consisting of Learning Material, References, Process and Templates, Samples of Case Study for Projects
2. Certificates
3. Souvenir
4. Door Prize
5. Lunch & Coffee Break